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TTA Directors David Coupe and Rachael Scanlin-Davis attend ‘Raise the Bar’ social media marketing conference

TTA Directors, David Coupe and Rachael Scanlin-Davis, recently attended the ‘Raise the Bar’ social media marketing conference. The conference which was held on 12/02/2019 at the Lancashire FA Headquarters in Leyland brought together a wide cross section of businesses from across the region. The event was geared towards helping businesses refine their marketing goals by attracting and engaging customers and developing a better understanding the symbiotic relationship between buyers/customers and the information used during the sales cycle.

The session was led by Bryan Adams, CEO of Ph. Creative, an award-winning, fully-integrated, digital marketing agency. Bryan is unquestionably an expert in the social media marketing field and has worked with a range of prestigious and influential clients from MasterCard, Dominos, Bupa, O2, and The Echo Arena, to Tesco, Dulux and Nationwide Building Society.

The event proved to be very thought-provoking and turned out to be every bit as enjoyable and inspiring as both Rachael and David had hoped it would be. The session covered topics like:

  • social media strategy and tactics
  • taking steps to influence a harder to reach audience
  • getting to know your audience and creating content with the audience in mind
  • using psychology of people, and
  • the importance of customer experience in digital marketing

Speaking after the conference Rachael said:

“The event was very interesting and really enjoyable. There was so much new information to take in, but if there was one thing both David and I took away from the session it was this – there’s a lot more we can be doing with social media than we currently are. We need to refine the way we are approaching social media and gain a better understanding of what are customers and stake holders truly want and need.  We need to better focus our social media marketing efforts on inspiring and educating our customers and stake holders and providing more relevant, meaningful and timely content and information that truly resonates with real people.”

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